Simplicity is one of the 4 American historical pattern brands that still exist to this day (the other 3 are Butterick, Vogue and McCall's). Simplicity was founded in New York in 1927 by James J. Shapiro (1909-1985). Simplicity distinguished itself from other pattern brands by making simpler and cheaper patterns than the pattern brands that already existed at that time. The Simplicity patterns are sold in more than 60 countries. has been the only shop in the Netherlands to sell Simplicity sewing patterns for years. At this time, a limited collection of Simplicity patterns is also available from well-assorted fabric shops. At, you will find the complete collections of Simplicity sewing patterns as always, consisting of over 600 different patterns. Every season the pattern collection is renewed. Some several dozen new patterns are added to the shop and as many are taken from the assortment.

The Simplicity patterns have an average degree of difficulty. There is also an "It's so Easy" pattern collection, with easy to make sewing patterns which are suitable for beginning seamstresses.

At Simplicity you will find patterns for current fashion, children’s clothing, eveningwear, historical costumes, dress-up clothing, baby wear, home decoration, doggy fashion, a fashionable large sizes fashion collection by Khaliah Ali, a hip collection of patterns under the name "Inspired by Project Runway" (in the Netherlands: Project Catwalk) and much more.

Particulars: Simplicity patterns do no include Dutch-language sewing instructions, only a Dutch insert with general information on working with these patterns. The sizing is sometimes American, but there is an easy conversion table available at the sizing tables.

The images display the cover and a page of the Simplicity spring magazine from 1954, which is owned by The magazine was available to the consumer at that time at $ 0.35. Currently, only shop catalogues are released.